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PR & Events

PR & Events

Любой бизнес и бренд нуждается в узнаваемости. Если о компании говорят и пишут, можно уже говорить о половине успеха. Если о компании пишут и говорят хорошо, можно говорить об успехе и о грамотном пиаре – эффективном управлении информацией о компании, донесении ее до СМИ, общественности, целевой аудитории.

Работа с прессой, связи с общественностью и организация мероприятий различного уровня – без преувеличения наш конек. За время своей работы агентство «СОДА-медиа» организовало десятки пресс-туров, мастеров-классов, семинаров, презентаций, пресс-конференций и тренингов для крупных производственных компаний.

Мы сотрудничаем с ведущими издательскими домами и активно налаживаем связи с онлайн-ресурсами, - это позволяет нам оказывать всестороннюю и оперативную PR-поддержку нашим клиентам.
Подробнее
Чтобы сформировать образ вашей компании на рынке и создать ее авторитет в профсообществе, о вас должны писать СМИ. За годы работы мы создали пул дружественных нам изданий и наладили связи с сотнями СМИ, которым можем предоставить информацию о вашем бизнесе, новинках, продуктах, мнениях экспертов, – и все это прочитает именно ваша целевая аудитория.

Если вы хотите осветить какое-либо событие вашей компании, мы можем организовать приглашение журналистов, провести для них пресс-конференцию, пресс-тур, предоставить необходимые для публикаций материалы, а также проконтролировать выходы публикаций и предоставить по ним отчет. Если вы думаете, что в жизни вашей компании нет заметных событий, мы можем инициировать инфоповод, организовать интервью или публикацию авторской или экспертной статьи, которые также сделают заметными ваше присутствие в информационном поле.

СМИ все еще остаются «четвертой властью», - они завоевывают интернет, их становится все больше, а это значит, что становится больше возможностей заявить в них о себе. Ваша главная задача – определить целевую аудиторию вашего бизнеса, а дальнейшее развитие событий и взаимодействии со СМИ мы берем на себя.
Информационная поддержка 6-го международного конкурса Jump The Gap

Проект | Информационная поддержка 6-го международного конкурса Jump The Gap

Клиент | Roca

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Информационная поддержка 6-го международного конкурса Jump The Gap

описание | Информационная поддержка 6-го международного конкурса Jump The Gap: разработка кампанию по анонсированию и продвижению конкурса в профильных вузах и СМИ с целью максимального охвата целевой аудитории. Рассылка релиза конкурса по базе ведущих интерьерных изданий и специализированных интернет-порталов. Подготовка список вузов и творческих площадок Москвы и Санкт-Петербурга для размещения на их территории плакатов с информацией, коммуникация с выбранными площадками, организации доставки плакатов, подготовка фотоотчета, контроль выхода публикаций в СМИ.
Результат: Удалось разместить 47 плакатов в 18 вузах Москвы и 4 вузах Санкт-Петербурга. Информация о конкурсе была опубликована в ведущих интерьерных изданиях и размещена на профильных интернет-порталах.

Клиент | Roca

Организация пресс-конференции на выставке BATIMAT RUSSIA

Проект | Организация пресс-конференции на выставке BATIMAT RUSSIA

Клиент | Porcelanosa

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Организация пресс-конференции на выставке BATIMAT RUSSIA

описание | Разработка дизайна приглашения, верстка списка дистрибьюторов, перевод и печать каталога с новинками, приглашение прессы, аккредитация, проведение пресс-конференции, написание пост-релиза, рассылка пост-релиза и follow-up.
Результат: пресс-конференцию посетило более 25 журналистов, вышло более 10 публикаций.

Клиент | Porcelanosa

Организация закрытой презентации нового салона ZODIAC для журналистов

Проект | Организация закрытой презентации нового салона ZODIAC для журналистов

Клиент | Porcelanosa

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Организация закрытой презентации нового салона ZODIAC для журналистов

описание | Разработка дизайна приглашения, приглашение прессы, аккредитация, трансфер на мероприятие и обратно, сопровождение, организация фуршета, написание пост-релиза, рассылка пост-релиза и follow-up, изготовление сертификата.
Результат: мероприятие посетило более 20 журналистов, вышло более 10 публикаций.

Клиент | Porcelanosa

Организация и сопровождение пресс-тура на домашнюю выставку Porcelanosa Grupo

Проект | Организация и сопровождение пресс-тура на домашнюю выставку Porcelanosa Grupo

Клиент | Porcelanosa

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Организация и сопровождение пресс-тура на домашнюю выставку Porcelanosa Grupo

описание | В кратчайшие сроки собрана команда из 5-ти журналистов, сопровождение и координация во время пресс-тура менеджером агентства, подготовлен и разослан пост-релиз.
Результат: положительные комментарии от участников, вышли развернутые материалы о поездке и новинках.

Клиент | Porcelanosa

PR-поддержка совместного конкурса Roca и студентов школы дизайна «Детали»

Проект | PR-поддержка совместного конкурса Roca и студентов школы дизайна «Детали»

Клиент | Roca

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PR-поддержка совместного конкурса Roca и студентов школы дизайна «Детали»

описание | Координация фотосъемки обновленных туалетных комнат, отбор фотографий и ретушь, написание пресс-релиза и новости для сайта Roca, приглашение прессы на награждение участников проекта, рассылка пресс-релиза, follow-up.
Результат: мероприятие посетило более 10 изданий, по результату вышло более 20 публикаций.

Клиент | Roca

Пресс-конференция компании Roca Rus в рамках выставки MosBuild 2014

Проект | Пресс-конференция компании Roca Rus в рамках выставки MosBuild 2014

Клиент | Roca

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Пресс-конференция компании Roca Rus в рамках выставки MosBuild 2014

описание | Организация пресс-конференции: формирование базы специализированных СМИ в соответствии с пожеланиями клиента, рассылка электронных приглашений, обратная связь с прессой, печать пресс-релизов, аренда оборудования (микрофон и наушники), регистрация приглашенных журналистов, отчёт по итогам пресс-конференции.
Результат: На мероприятие пришли более 25 представителей ведущих интерьерных изданий России, статьи о пресс-конференции и новинках компании Roca Rus были опубликованы в профильных СМИ.

Клиент | Roca